joegus.tech
Joe
Guster
Tech practitioner. Educator. Founder.
Making tech understandable for everyone — and helping founders build the right thing before they build the wrong thing.
Who I Am
Builder. Operator. Educator.
Former CTO. Currently Director of Product by day, founder of Genesis 37 Labs by night. I've shipped products, led engineering teams, and navigated every stage from idea to scale. Now I make that knowledge accessible — for curious people and ambitious founders alike.
“A jack of all trades
is a master of none —
but oftentimes
better than a master of one.”
What I Do
Two Brands. Two Missions.
Pick the one that's right for where you are.
For Everyone
Tech made human. Short-form content that demystifies the tools, trends, and decisions shaping the world — no CS degree required.
For Founders
From Vision to Version 1. I help non-technical founders move from idea to conviction — before they burn capital on the wrong build.
Newsletter
Stay in the loop.
Long-form essays on systems, code, and craft. Published when it's ready. No noise.